Whether your celebrating a milestone in your life, a birthday, success, or New Year’s Eve than these occasions call for a cigar! Not any ordinary cigar but a Rocky Patel Premium Cigar! That’s right I’am talking about either the classic Vintage 1990 or the 95 rated “Decade”. When you think of cigars Rocky Patel is a name that is synonymous with it.
But that wasn’t always the case. It took Rocky 20 years of hard work and dedication to build his brand and become one of the world’s best cigar aficionados.
I had the pleasure to interview Rocky Patel and talk about his journey of going from a Hollywood attorney to a rogue entrepreneur. He started out smoking cigars with his celebrity clients and soon enough he quit his lucrative career and started selling cigars out of his garage! He has a very interesting story because not many people leave a well paying career to go sell cigars for a living. Especially not if you’re an indian guy in a Cuban and Latino dominated business.
The cigar business has been handed down through Cuban and Latino families for generations and they weren’t letting any outsiders in anytime soon. Rocky changed all of this by not only partnering with one of the biggest tobacco seed growers, The Plasencia family but taking full control of the entire cigar making process.
Before everyone was hooting and hollering about Cuban cigars being the best but according to many cigar connoisseurs they are overrated due to the inconsistency in quality. Read HERE
In his own words- “One thing you can take to the bank is when you buy a Rocky Patel product it will be the most consistent, guaranteed quality product “- Rocky Patel
This is a great interview because not only Rocky talks about his grind and what it took to build his brand but he did majority of this before social media and took to the road gaining the trust of each and every customer face to face.
KEY TIME STAMPS
(Just click the timestamp to jump to the specific part in the episode)
[5:31] Life as a lawyer
[6:43] Introduction into the cigar business
[10:00] Quality is key
[12:21] Scale the company
[13:59] Never give up
[16:25] THE GRIND
[20:55] Cubans are overrated
[21:34] The “Decade” Cigar – 95 rating
[23:02] How to smoke a cigar
[25:44] RISE AND GRIND
[31:25] The Golden Nugget